It goes a little something like this –
For those of you reading my blog for the first time, my own personal reason for drinking non-alcoholic drinks is a developed intolerance for alcohol. (Think of it as a dietary restriction that evolved into an extraordinarily fun lifestyle.) One alcohol drink makes me sick for days, which of course is absolutely no fun. But I fit within only one section of a large category of people who don’t consume alcohol for countless reasons. Here are a few: There should always be a designated driver for groups of two or more people drinking. These people want to feel included even if they are being the “responsible ones”. Many people don’t imbibe because of religious beliefs. Pregnant women, who do actually drink, won’t during pregnancy. Perhaps you live in a dry county, of which there are plenty in the Bible belt. Not to mention people who are underage, and curious about cocktail culture. And last, but not least a large number of people who have devoted the rest of their lives to not drinking due to addiction. This makes up a large population of people who, for whatever reason, don’t consume alcohol, but do spend money and go out. Am I painting a clear picture?
For those in the food and beverage business, this group of consumers is a source of revenue that has not yet been taken seriously. Wouldn’t you agree that a bit of room on the menu for Mocktails would show considerable hospitality to an up-to-now untapped profit resource?
We want to go out and have fun, and not feel less-than, or excluded, or as a distraction to a busy bartender. The time for Mocktail culture is now. Let’s get this party started.